Advertising Tips
The best way to build membership in a chapter is through effective advertising. Below are some tips that will contantly promote your chapter with no cost and little effort. Have a suggestion? Email the webmaster.
Go to www.google.com/local
and click “Put your business on Google Maps”. (Look on the left side bar). This
will get your chapters listed as a local "business" and will help your website
come up first on Google when someone near you searches on "Vulcan". For
more information about what it does and why it's helpful, read
this article.
TIPS:
- Don't enter a full address. Just enter the central town or city of your chapter.
- Include search keywords in your title and description. e.g. Be sure to include "Vulcan" in your chapter's name (i.e. spell out "Vulcan Riders Association" instead of entering "VRA")
Another way to find members is to post a flyer on the bulletin board at your local Kawasaki dealer. A sample flyer is provided below (PowerPoint).
- "Dealer Flyer.PPT" (596kb)
...or create your own. Below is an example of a flyer created by the NYC Chapter
Keep business cards in your wallet to give to people while you're out riding. While you're admiring the bikes at local bike events, leave one on the seat of any Vulcans you come across.
Click
here to order free business cards or
design your own:
Use one of the free templates at the website below to create your own door hangers
to leave on the handlebars of any Vulcans you see at
bike events. (Click here for a copy of the VRA
logo)
Visit blank-doorhangers.com
to buy blank, pre-perforated door hangers with the holes already punched ($20
for 500) .
Consider creating a site on Meetup.com.
Two weeks ago I created a VRA group on Meetup.com in our area as one avenue of promoting our local chapter. During our first "meetup" last night we gained 4 new members, and today I've had a couple of people request to join. (And it is still winter)...
The Meetup.com site charges $11 per month billed @ three months for a total of
$33.00 which I paid. Our chapter currently charges $20 up to $35 for membership
dues, so we made back the $33 and then some, plus I have the site for two and
half more months.
- Rodney Duke
Raleigh NC VRA, President
Contact riders Directly
It's easy to find Vulcan riders in your area and contact them directly. Click here for information.